Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration
Q&A of Mba MS-61 Solved Assignment 2023 - Consumer Behavior
Q. How can the VALS 2 typology be used to develop advertisement campaigns for a chain of health clubs? Which particular segments would you target and why?
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Q. Identify the kinds of information that a consumer may collect to form his or her attitude. How can it help his brand evaluation later?
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Q. What purchase decision process would occur for a family in the purchase of Refrigerator? Think of your own family. Which individuals in your family have the roles of gatekeeper, influencer, decider, buyer, and user? To what extent do these roles change across different product categories?
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Q. Suppose that you are a marketing manager of a company that has started manufacturing washing machine. How will you anticipate, analyse and respond to the post-purchase feelings of your customers?
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Q. Discuss the concept of cognitive dissonance and its implications for marketing decision with suitable example.
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Q. Write short notes on following
a. Buy Grid Model of organisational buying behaviour
b. Subliminal Perception Techniques
c. Subcultures and their Influence.
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Product Details: Mba MS-61 Solved Assignment 2023
Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2023 July - Dec
Subject: Consumer Behavior
Old Sample Answers of Mba Ignou MS-61 Assignments
Q. What is Organizational and individual buying behavior
Answer. Organization buying is the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate....... he organizational buying process is entirely different from the consumer buying process........ While buying decisions are made relatively easily and quickly by individual customers, organisational buying involves thorough and deep analysis......... Both individuals and organizations need to purchase items to accomplish their daily tasks. There is a large difference, however................ why an organization purchases goods and services versus how an individual shops....... Consumer buying is where the final consumer buys goods and services for the personal consumption...... In other words consumer buying means the day to day purchases by individuals to satisfy their daily needs. Organizational buying.......... and services to produce another good with the intention of reselling it to final consumers to earn profits. The organizational buying is also known as business buying......... The buying decisions of organizations are influenced by environmental factors, organizational factors, social factors and personal factors. Participants in the organizational buying process play as many as seven different roles.......... influencer, user, decider, approver, buyer and gatekeeper. Although organizations differ significantly from each other in their purchasing process.......... of industrial buying comprise problem recognition............
Q. Critically analyze the Maslow's hierarchy of needs theory.
Answer. Abraham Maslow's pyramid represents a hierarchy of needs that must be satisfied in a sequential order from bottom to top...... He suggests that failing to satisfy a need at any level will prevent progression to the next level......The needs can be divided into two categories. Basic needs include biological and safety. Growth needs include affiliation, esteem and self-fulfilment. Maslow argues that people die if their basic needs aren't satisfied and feel inferior ...... and esteem needs go unfulfilled and if they cannot achieve self-actualisation........Maslow realized that people need to deal with their survival needs before they can move on to consider........... levels of need. If they don't have the necessary oxygen, food, water, clothing, shelter, and a relatively constant body temperature.......... they're not likely to be concerned about learning new skills to qualify them for future jobs........... Trainers and educators typically address basic needs by providing food and water throughout a session, allowing regular restroom or comfort breaks........... The next higher step after meeting physiological needs is safety. Safety encompasses many different items including protection from bodily harm, security, stability......... anxiety about such items as health, and the ability to finance the most basic economic needs. More broadly, safety needs include possessing a secure job, having insurance against............. and an emergency fund. Maslow views religion as partly a safety need that helps people integrate the world around them.........
