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University: IGNOU
Course: Master of Business Administration
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Q&A of Mba MS-66 Solved Assignment 2022 - Marketing Research
Q. a) Explain the meaning and importance of marketing research in the decision making process. Illustrate.
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b) What are the two methods of conducting marketing research that firms can consider? Discuss the problems/ challenges that firms face in conducting marketing research in India.
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Q. a) What is research design? Explain the concept and importance of research design in the context of marketing research problem.
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b) Explain the term data collection. Discuss the different types of data needed for marketing research. Evaluate the merits and demerits of each type of data.
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Q. a) With suitable examples discuss briefly the various methods of probability sampling that is available for a researcher.
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b) When and why the four types of attitudinal scales are used in marketing research. Explain each of these scales with suitable examples.
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Q. a) In what situations Qualitative and Qualitative research is used? Discuss with suitable examples.
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b) Write an essay on the application areas of marketing research in India.
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Product Details: Mba MS-66 Solved Assignment 2022
Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2022 July - Dec
Subject: Marketing Research
Old Sample Answers of Mba Ignou MS-66 Assignments
Q. Write a note on Quantitative research.
Answer. The purpose of quantitative research and analysis is to provide managers with the analytical tools necessary for making better management decisions......... Quantitative research is concerned with measurement. It is used, for example, to measure the size of a market or segment, to validate a finding arising from another source, or to test hypotheses. It usually involves obtaining data from relatively large numbers of respondents who have been sampled in a rigorous manner........... All too often, businesses stop working with analytics after step one-collecting data. Because most analytics systems can automatically generate ready-made reports, it is easy for a researcher to export an analytics report, distribute it, and then consider the job of quantitative research complete........ This is a shame because analytics data is representative of the entire customer population; therefore, it contains a wealth of information that may have implications for the business as a whole, and could, when used well, trigger collaborative efforts across the organization, leading to dramatic improvements in performance.......... There are several ways of collecting the data. The lowest-cost, but most problematic, is the mailed survey. The biggest problem with using the mail is the very low response rate (1-5 percent is common). Do you really want to base your new product decisions on the tiny minority of unusual customers who took the time to fill out the......... Telephone interviewing has taken a beating lately. Direct marketers selling credit cards, mortgage refinancing, and windshield replacement have "poisoned Quantitative Market Research the well." "Do Not Call" lists are a strong response to unwanted telemarketing. Unfortunately, the backlash has also hit the market research companies who merely gather consumer opinions......... The third step in the quantitative survey process is data analysis. The mundane part of this step is inputting the data from paper surveys into an electronic database. Of course, Web and telephone surveys do this automatically as part of their process........ Once the data is in the computer, statistical analysis software is used to create averages, count frequencies, and cross-tabulate the results among important groups of customers..........
