Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration
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Q&A of Mba MS-611 Solved Assignment 2022 - Rural Marketing
Q. What do you understand by the term 'rural markets'? What are the implications for an FMCG company wanting to enter rural markets, in terms of
(a) its rural product mix
(b) its pricing strategy
Answer......
Q. Explain the role of Melas and Haats in rural distribution.
Answer......
Q. How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.
Answer.......
Q. What are the major objectives of sales promotion? Suggest rural sales promotion methods for the following products (any two)
(a) Tooth powder
(b) Biscuit
(c) Cooking oil
Answer......
Q. Discuss the impact of technology on rural marketing.
Answer........
Product Details: Mba MS-611 Solved Assignment 2022
Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2022 July - Dec
Subject: Rural Marketing
Old Sample Answers of Mba Ignou MS-611 Assignments
Q. Write a note on Rural marketing.
Answer. Seventy per cent of India's population, 56 per cent of its income, 64 per cent of its expenditure and 33 per cent of its savings come from rural India........ A recent study on rural marketing by the Confederation of Indian Industry (CII) points out that the consumption trend in rural areas has shown a paradigm shift from price-driven to quality-driven products. The winds of liberalization removed barriers and presently, many national as well as international manufacturers have made a foray into different markets....... Rural marketing requires an understanding of the environment in which companies have to operate to deliver products and services. As successful marketing is customer-centric, it starts from under standing the consumers. Consumer decisions and actions can be properly comprehended only when the force field in which they are operating is understood. As such, a study of environmental factors is essential for marketers................ Rural marketing is promotion of a company's products in the rural markets by using......... One of the standard ways of analysing the environment is by using the STEP model. The different factors that are relevant, directly or indirectly, to rural marketers in each of the environments are as given under....... Social environment-Population and households, education and literacy levels, social groups, festivals and melas, entertainment and arts....... Technological environment-Power and energy sources, postal services, telecommunications, information and communication technology, appropriate technology and innovations. Economic environment-Occupations, land distribution, land use pattern, irrigation, asset holding, income, consumption, savings, disposable incomes, rural lifestyles and sales potential, rural credit institutions, rural retail outlets, micro-financing and rural industry........
