Soft Copy: Yes
Downloadable File: Yes
University: IGNOU
Course: Master of Business Administration
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Q&A of Mba MS-612 Solved Assignment 2022 - Retail Management
Q. (a) Define retailing. Discuss the scope and prospects of retail sector in the current Indian context.
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(b) What are the various business activities that a retailer undertakes in catering to the customer?
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Q. (a) Explain the role and relevance of marketing research in retailing. Elaborate on the possible areas where marketing research can be used.
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(b) Why location decisions are important in retail business? Explain the influencing factors that help in deciding a specific location. Pickup any suitable example of your choice and discuss.
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Q. (a) Explain the term retail mix and merchandise mix with suitable illustrations. Discuss the various factor affecting merchandise mix decisions.
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(b) Discuss sourcing as a critical function of every retail business irrespective of the nature and size of the business. Substantiate.
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Q. (a) Discuss the key considerations used while assessing Human Resource requirement for any retail organization that you are familiar with.
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(b) Distinguish between store vs. non-store retailing with suitable examples. Explain catalog retailing and the various guidelines that a retailer should follow for its implementation.
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Product Details: Mba MS-612 Solved Assignment 2022
Course: Ignou MBA (Master of Business Administration)
Session: Jan - June 2022 July - Dec
Subject: Retail Management
Old Sample Answers of Mba Ignou MS-612 Assignments
Q. Write a note on rural retailing
Answer. The retail business in India accounts for Rs 7,400 billion with about 12 million retailers. 90 per cent of the retail shops are kirana stores. Rural India has 3.7 million shops, spread over 0.63 million villages, with an average of six shops per village with an average sale of Rs 5,000 only. As such, marketers face a huge problem of supplying these shops located in vastly diverse areas....... To bridge the gaps in retailing, private sector companies have taken different types of initiatives. Hindustan Unilever has launched Project Shakti, under which women's self-help groups act as the last link of the retail chain................ Rural retail includes fast moving consumer goods, durables, agricultural inputs and vehicles such as tractors. The rural retail market forms around 40 per cent of the total size of the retail market of India, which according to reports of ASSOCHAM is worth USD 280 billion....... The size of the shop and the product mix are dependent on various factors such as the population of the village, income levels and level of economic development and lifestyles of people......... Different types of outlets may be found in a village. They may be classified as the following according to the products that they sell: paan and provisions (kirana), fancy and medical, books and stationery, agri-inputs, cement and hardware, electrical and electronics, Internet and xerox, video and photography, cloth and garments, etc....... There may be a couple of outlets selling durables........ In the rural context, the retailer has a different role when compared to his urban counterpart....... The concern for affiliations, open approach in dealing with people, lack of awareness about branded products and willingness to learn found in rural consumers require the retailer to play........
